The country music accounts for 11.5% of all albums and track comparable albums sold in the US for first 6 months in 2017. Country music compose only 5.6% from streaming, said by Nielsen Music.
“We have to far outpace the growth of the industry to get our numbers up there. It’s a daily thing for us. Every marketing plan, there’s some element of how do we educate the consumer on streaming. We’re maniacally focused on it. “ Ken Robold, the executive vp/COO of Sony Nashville.
It seems that country music fans utilizes Amazon Prime, Robold believes that Amazon Music is their growth area. In the week of August 14, 27 country tracks in Amazon’s top 50 list (overall). On Spotify, nearly 4 million followers follow the hottest country playlist.
What do you guys think? Does country music have a chance to blend in the streaming world? Let us know in the comments down below.
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